Switch Up Style | About Us

Welcome to Switch Up Style, where hair is more than just a product—it’s a form of empowerment. We stand for bold transformations, self-expression and unapologetic confidence.

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It started with a mission.

Switch Up Style was born when our founder, a hair care addict with an eye for transformation, dove into wigs to change up her look—without the damage. Frustrated by the underwhelming quality and limited options out there, she made it her mission to raise the bar and change the hair game.

From bedroom dreams to product innovation.

"I threw myself into the production process—everything from sketching designs to traveling across the world to meet with suppliers who share my values of quality, sustainability, and ethical business practices. After years of research and development, including the launch of SynFlex™ fibre, a brand new market innovation - I’m proud to say we’ve built a brand that delivers on its promises"

- Kat, Founder.

The movement

While our day job is creating high-quality hair products, our passion goes deeper. Whoever you are, no matter your hair story, we’re building an inclusive, supportive community that celebrates self-expression.

Sustainability

We’re committed to reducing our environmental impact. By using advanced technology and ethical manufacturing practices. We’re working toward a more intentional and sustainable future—without compromising on quality.

Our Products

Every single Switch Up Style product is designed in-house, with each detail carefully considered before production. We use the most advanced techniques and our proprietary SynFlex™ fibre technology, to ensure that our wigs and extensions aren’t just beautiful—they’re the best on the market.