ABOUT US

Hey beautiful people, my name’s Katiana and i'm a hair & beauty junkie..

I’m totally obsessed with the world of hair and how transformative it can be, so i've made it my mission to design and develop the highest quality, DIY hair products. 

Switch Up Style represents an empowering community where you can achieve your best hair, switch up your look and have fun at the same time. 

Back in 2017 I was introduced to the world of wigs for the purpose of experimenting with a new hair colour without damaging my own...

Fast-forward hours of research, countless orders from numerous brands and I was underwhelmed….to say the least. The quality? The customer service? UGH. Disastrous. 😭 

Turns out there’s really not much available to us in the U.K.

I set about trying to solve this problem by creating a hair brand that actually delivers what it says it will... and fast-forward a few years later.. 

Cue Switch Up Style! 🎉 

I immersed myself with the whole production process. From drawing designs to flying to Asia to meet with potential suppliers that value quality, ethical business and would want to work with little old me…eek! 

 I’ve done years of research and development to bring you the best possible quality hair products, at an accessible price.

No matter your reason for dabbling in the world of hair, I want to inspire you to experiment with your look!

With Love,

Katiana xox

Founder 

OUR PRODUCTS